normally i shy away from logos. branding has become a second kind of identity in our hyper-mediated world. if you were in a strange land, and someone painted a yellow M on a building, you might not suspect that it was meant to convey that there were cheeseburgers inside. but spy the golden arches, and you've *identified*. you instantly know it, like you would a face. when you read "golden arches" you knew who's burgers. you know about swooshes on sneakers, and mermaids on your coffee cup. it becomes a symbol for the thing it sells, and even if you're not buying, you're aware.
so it's no wonder that causes do well with a branded image--think pink ribbons and yellow bracelets. Donna's guests all had to go home with The Logo, and it had to be the same image, like a visual consensus, not some based-on-the-logo "something about cookie hands, i don't know, i ate mine in the car." like i said, it deserved precision. it needed a stencil.
i enlarged the logo, glued it to a plastic lid, and when dry, i veeeery carefully (tiny little fingers!) cut away the black part with an x-acto knife. then i set it to the left a bit, airbrushed with black, outlined in blue, and added the abbreviation with edible marker. i felt the letters were a bit small, and some hands a bit fuzzy, but it was, essentially, the logo.
the NFP status, said Donna, is as of July, and perhaps this logo hasn't gone live yet--all Zellmer roads lead to the pumpkin site. but if i'm working in a Fox Valley area bakery come fall, look for me at Taste for a Cure. mmm, pumpkins.
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